Skip to main content


Showing posts from October, 2023

Customer Perceived Value

By Tojin T. Eapen The relationship,  Customer Value = Perceived Benefits / Perceived Costs  tells us how the value that a customer perceives from a product or service to the benefits and costs that a customer perceives in the exchange relationship. It represents the trade-off that a customer makes when deciding whether to purchase a product. Perceived benefits refer to the positive attributes or outcomes that a customer expects to receive from a product or service. These benefits can include functional benefits, such as the product solving a problem or meeting a need, as well as emotional benefits, such as the product providing enjoyment or satisfaction. Perceived costs refer to the negative attributes or outcomes that a customer expects to incur as a result of purchasing a product or service. These costs can include financial costs, such as the price of the product, as well as non-financial costs, such as the time and effort required to purchase and use the product. Eight Strategies f

The Nature of Idea Novelty

By Tojin T. Eapen Novelty is a complex and multi-faceted concept that has been studied and discussed by researchers from a wide range of disciplines. There are many different definitions and operationalizations of novelty, as well as related ideas and concepts that have been proposed.  Dimensional Definitions Newness: Novelty is often defined in terms of its newness or uniqueness. This can refer to the degree to which an idea, concept, or product is different from what has come before. Risk and uncertainty: Novelty can also be defined in terms of its potential risks and uncertainties. This can include the degree to which an idea or concept is difficult to implement or uncertain in its potential outcomes. Originality: Novelty can also be defined in terms of its originality or creativeness. This can refer to the degree to which an idea or concept is unique and distinct from existing ideas or concepts. Distance from existing concepts: Novelty can also be measured in terms of the dista

Creativity Heuristics Based AI Ideation

By  Tojin T. Eapen Innomantra's Functional Innovation (FI) methodology leverages a combination of 11 creativity heuristics and the robust capabilities of  IdeaScale's Idea Management Platform  to enhance the idea generation capabilities of our clients.  Our approach is designed to turbocharge the process of ideation and ensure that our clients are able to generate and refine their ideas more efficiently. The use of Generative AI is integrated into different stages of the FI methodology, including baseline ideation, refining idea specificity, and concept visualization. This approach of combining creativity heuristics, generative AI, and IdeaScale's idea management capabilities, not only streamlines the idea-generation process but also helps to uncover new and innovative ideas that our clients may not have otherwise considered. In this post, to demonstrate how creativity heuristics and generative AI can work together, we will describe a three-step approach to using creativity

Dynamic Interaction Maps (DIM)

By Tojin T. Eapen Journey maps can be used to visualize the different stages of a user's experience and track their progress through a process. In order to incorporate dynamic interactions between these stages, it is important to identify the different stages and consider how they may interact with each other. This can be done by creating a matrix of the stages and their potential interactions. Dynamic Interactions at an Airport For example, consider the journey of a passenger at an airport, which has three stages: check-in, security, and boarding. The sequence of these stages is fairly similar for most users, but in some contexts, different users may experience different sequences of stages. Once the stages have been identified, it is important to consider the interactions between the stages, as well as the interactions within each stage. One type of interaction is a same-stage interaction, where an output attribute of a stage changes dynamically based on an attribute within the s