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Showing posts from March, 2023

Generative AI for Bioinspired Product Ideation

By Tojin T. Eapen The design of products, processes, and organizations guided by principles observed in living systems can be referred to as " Bioinspired System Design ." In a series of posts, we delve into the potential of generative artificial intelligence (AI) to generate bioinspired product design concepts as a part of the idea management process. Specifically, we will look at how living organisms can serve as inspiration to redesign common products and human artifacts including bags, cars, bags, pens, tanks, trains, and umbrellas. In each of these articles, we will examine how the unique characteristics and behaviors of a particular living organism can be incorporated into the design of the bioinspired product. Elephantcopter: AI Designed Elephant Inspired Helicopters Camelar: AI Product Ideation for Camel Inspired Cars Koafa: AI Product Ideation for the Koala Inspired Sofas Paradiso: AI Product Ideation for Birds-of-Paradise Inspired T-Shirts Tigoes: AI Product Ideati

Empathy and Confrontation in Idea Generation

By  Tojin T. Eapen Successful innovation often involves two key factors: empathy and confrontation .  Empathy, or the ability to understand and share the feelings of others, is important in both art and science. In art, empathy with human subjects allows artists and writers to create relatable works. In science, empathy with non-human entities and abstract concepts allows investigators to understand them deeply and intuitively. The second key factor in innovation is confrontation, or the clash of ideas , perspectives, or reference frames. While empathy and confrontation may seem contradictory, both are essential for successful innovation, and one often leads to the other. According to MIT professor Edward Roberts , innovation is the combination of invention and exploitation. Theresa Amabile defines innovation as the successful implementation of creative ideas within an organization.  The term innovation can be seen as a portmanteau word that encapsulates its own ingredients: in spira

Elements of Customer Co-creation

By Tojin T. Eapen Co-created services, both in the traditional service industry and in product-service bundles, can be improved by integrating five key "experiential" elements: hyper-personalization, seamlessness, shareability, information specificity, and user empowerment. These elements are largely enabled by the use of new technologies, particularly communication tools such as apps. Hyper-personalization refers to the ability to tailor services to the specific needs and preferences of individual users. This can be achieved through the use of data and algorithms to understand and anticipate customer needs, as well as through the use of interactive technologies that allow users to customize their experiences. Seamlessness refers to the ability to deliver a smooth, continuous, and uninterrupted service experience. This can be achieved through the use of technologies such as artificial intelligence and automation, which can help to streamline processes and eliminate friction