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Showing posts from 2023

Zootle: Designing Bioinspired Rattle Toys using Form Leads Function

The form leads function (FLF) is an approach to creative ideation where a form generated externally, such as one provided by a generative AI model, is used to trigger ideas regarding the function of a product. To illustrate this concept, we will discuss how new product ideas for Zootle - a brand of bio-inspired children's rattle toys - can be identified. First, we will use Midjourney to generate rattle toy concepts using simple prompts, such as "butterfly inspired rattle toy." Likewise, other animal names were used to generate concepts, as shown in the following collage. Most of the generated images appear similar to common rattles, and their functionality can be inferred by simply looking at them. However, some of the generated images included novel elements that suggest the possibility of unique functionalities for the products. Here are some of the novel designs that were generated, hinting at some unusual functionalities of the product. Now, as part of FLF ideation ex

Generative AI for Bioinspired Product Ideation

By Tojin T. Eapen The design of products, processes, and organizations guided by principles observed in living systems can be referred to as " Bioinspired System Design ." In a series of posts, we delve into the potential of generative artificial intelligence (AI) to generate bioinspired product design concepts as a part of the idea management process. Specifically, we will look at how living organisms can serve as inspiration to redesign common products and human artifacts including bags, cars, bags, pens, tanks, trains, and umbrellas. In each of these articles, we will examine how the unique characteristics and behaviors of a particular living organism can be incorporated into the design of the bioinspired product. Elephantcopter: AI Designed Elephant Inspired Helicopters Camelar: AI Product Ideation for Camel Inspired Cars Koafa: AI Product Ideation for the Koala Inspired Sofas Paradiso: AI Product Ideation for Birds-of-Paradise Inspired T-Shirts Tigoes: AI Product Ideati

Empathy and Confrontation in Idea Generation

By  Tojin T. Eapen Successful innovation often involves two key factors: empathy and confrontation .  Empathy, or the ability to understand and share the feelings of others, is important in both art and science. In art, empathy with human subjects allows artists and writers to create relatable works. In science, empathy with non-human entities and abstract concepts allows investigators to understand them deeply and intuitively. The second key factor in innovation is confrontation, or the clash of ideas , perspectives, or reference frames. While empathy and confrontation may seem contradictory, both are essential for successful innovation, and one often leads to the other. According to MIT professor Edward Roberts , innovation is the combination of invention and exploitation. Theresa Amabile defines innovation as the successful implementation of creative ideas within an organization.  The term innovation can be seen as a portmanteau word that encapsulates its own ingredients: in spira