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Showing posts from June, 2022

Customer Satisfaction

Customer satisfaction is a measure of how well a product or service meets a customer's expectations. It is an important concept in the field of customer experience management and is often used as a key performance indicator for businesses. There are several ways to measure customer satisfaction, but one of the most common methods is through customer satisfaction surveys. These surveys typically ask customers a series of questions about their experience with a product or service, and their level of satisfaction with various aspects of that experience. The surveys may ask customers to rate their satisfaction on a scale, such as from 1 to 10, or to rate their satisfaction with specific elements of the experience, such as the quality of the product or the friendliness of the staff. Another way to measure customer satisfaction is through observational research, where the researcher observes the customers using the product or service, record the experience and ask customers for feedback

Guerilla Marketing

Guerrilla marketing is an unconventional approach to advertising that uses low-cost, creative tactics to grab the attention of consumers and generate buzz around a brand or product. The main goal of guerrilla marketing is to create a memorable experience for consumers, which will drive brand awareness and lead to increased sales. One example of guerrilla marketing is the use of street art or graffiti to promote a brand or product. Street art is an effective way to grab the attention of consumers, as it is often placed in high-traffic areas and can be easily shared on social media. An example is the use of 3D chalk art, which can be used to create interactive and engaging street advertisements that drive brand awareness and engagement. Another example is the use of flash mobs, which are coordinated groups of people who perform a coordinated dance or other performance in a public place. Flash mobs are a great way to create buzz and excitement around a brand or product, and are often sha

Radical Innovation

Radical innovation refers to the development and introduction of new products, services, or processes that fundamentally change the way things are done in an industry or market. These types of innovations often create new markets or disrupt existing ones, and can have a significant impact on the economy and society. Examples of radical innovations include the invention of the personal computer, the development of the internet, and the introduction of the smartphone. These innovations have changed the way we live, work, and communicate, and have had a profound impact on the economy and society. Radical innovations can be difficult to predict and often require a significant investment of time and resources to develop. However, the potential rewards can be significant, as companies that are successful in developing and commercializing radical innovations can achieve significant growth and market dominance.

Food Freshness Sensors and Sustainable Marketing Innovation

In recent years, there has been a growing awareness of the impact that food waste has on the environment and the economy. According to the United Nations, around one-third of all food produced in the world is lost or wasted , which not only represents a significant financial loss, but also has negative consequences for the planet. This is where freshness sensors come in. Freshness Sensor Freshness sensors are a relatively new innovation that have the potential to significantly reduce food waste and improve the way that consumers shop. These sensors can be placed on food products and use a variety of technologies, such as radio frequency identification (RFID) or temperature sensors, to monitor the freshness of the product. This information can then be used to dynamically modify various aspects of the marketing mix, including packaging, promotion, price, and delivery, in order to reduce food waste and create value for customers. One way that freshness sensors can be used to reduce food

Organizational Benefits of the ISO56000 Standards on Innovation Management

ISO56000 standards can also provide a number of organizational benefits for organizations. Some of these benefits include: Saving cost and reducing risk when innovating and collaborating across borders: The ISO56000 standards provide organizations with a set of standard tools that can be used to improve their innovation and collaboration processes. These tools can help to reduce the cost and risk associated with these activities, particularly when they are being carried out across international borders. Increasing the organization's ability to make decisions: The ISO56000 standards can help organizations to develop a more structured approach to decision-making. This can include techniques such as "test and try," "fail fast," and the ability to take reasonable risks. This can help organizations to be more agile and responsive to changing market conditions. Improving the efficiency and performance of the organization: The ISO56000 standards can help organizations

12 Popular and Effective Creative Thinking Tools

Creativity is the ability to generate new and unique ideas, and is often seen as a key factor in problem-solving, decision-making, and innovation. There are many different tools and techniques that can be used to enhance creativity and promote creative thinking. Some examples include: Brainstorming: a group activity where participants generate ideas without evaluating or criticizing them, in order to come up with as many ideas as possible. Lateral thinking: a problem-solving technique that involves looking at a problem from different perspectives and coming up with creative solutions. Mind mapping: a visual representation of ideas and their relationships, used to generate and organize thoughts. Biomimetics, also known as biomimicry or bionics, is the study of nature and its designs, processes, and strategies, with the goal of applying this knowledge to the design and development of new technologies and systems.  Six thinking hats: a technique that involves considering a problem from di

History of Virtual Reality

Virtual reality (VR) technology has been in development since the 1950s, but it wasn't until the 1990s that VR systems became more widely available to the public. In the early days of VR, the technology was primarily used for military and industrial training, but it soon began to be explored for other applications such as entertainment and gaming.  The first VR headset, the Oculus Rift, was released in 2012, and since then, many other companies have released their own VR systems, including the HTC Vive and PlayStation VR.  Pioneers of Virtual Reality Technology Virtual reality (VR) technology has a long history, and many individuals and companies have contributed to its development over the years. Some of the pioneers of VR technology include: Ivan Sutherland : In the 1960s, Sutherland developed the first VR head-mounted display (HMD), which he called the "Sword of Damocles." This early prototype laid the foundation for many of the VR systems used today. Jaron Lanier : I

Nature's Suds: Exploring the Potential of Bioinspired Soaps and Detergents for a Cleaner Environment

Soap and detergent are essential cleaning agents that have been used for centuries to remove dirt, oil, and grease from surfaces. Traditional soap making involves using fats and oils along with lye, a strong alkali, to produce soap. However, the use of lye has several environmental and health concerns, which have led to the exploration of alternative sources of soap and detergent. One such alternative source is nature, which has inspired the development of eco-friendly soaps and detergents. Nature offers a variety of sources for soap and detergent, including plants that contain saponins. Saponins are natural compounds found in many plants that have detergent properties. Saponins consist of a sapogenin unit that is attached to carbohydrate chains, and when mixed with water, they generate lather and have the ability to clean surfaces. Several plant species, such as soapberry, soapweed, atriplex roots, sapindus fruits, mojave yucca root, soapwort root (European species), and buffaloberry

Luxury Branding

Luxury branding is the practice of creating and marketing products or services as luxury goods, which are characterized by their high quality, exclusivity, and premium pricing. Luxury brands are often associated with prestige, status, and wealth, and are often considered to be a symbol of success and prosperity. One of the key elements of luxury branding is the price-quality inference. This refers to the belief that a higher price is associated with higher quality. Consumers often assume that luxury goods are of a higher quality than non-luxury goods, and that they are worth the higher price. This belief is often reinforced by the exclusivity and prestige associated with luxury brands. However, it is not always the case, as luxury branding is not solely focused on the tangible quality of the product but also in the emotional and psychological value that it delivers to the consumer. The emotional value of luxury is often seen in the exclusivity of being a part of a select group of peopl

Ingredient Free Branding

"Ingredient-free" or "free from" is a form of branding that has become increasingly popular in recent years, as more and more consumers are looking for products that are free from certain ingredients that they may want to avoid or be allergic to. This type of branding focuses not on the presence of an ingredient, but its absence, and is often seen on products that are labeled as gluten-free, sugar-free, or preservative-free. There are a number of benefits to ingredient-free branding, which I will explore in this essay. The first benefit of ingredient-free branding is that it can attract a niche customer looking for a product without an ingredient they would like to avoid or be allergic to. For example, a person who has celiac disease, an autoimmune disorder that causes damage to the small intestine when gluten is consumed, may look for gluten-free products. They could go to a store that sells gluten-free goods and pick a product with gluten-free labeled on it. Simil

Recommendation Systems

A recommendation system (recommender system) is a tool that uses data on users' past behavior to suggest new items that they may be interested in. These systems are used in a variety of applications, including e-commerce, music and video streaming, and social media. There are several different types of recommendation systems, each with its own strengths and weaknesses. Some popular types include: Collaborative filtering: This type of recommendation system uses data on user behavior, such as which items they have bought or rated, to find other users with similar preferences. It then recommends items that those similar users have liked or purchased. Content-based filtering: This type of recommendation system uses information about an item, such as its text or image, to recommend similar items. Hybrid systems: These systems combine elements of both collaborative filtering and content-based filtering. One of the key challenges in building recommendation systems is dealing with the cold

Demographic Cohorts

Demographic cohorts are groups of individuals who are born around the same time and share similar experiences, values, and attitudes. These groups can have a significant impact on the way that products and services are marketed and can also influence the types of innovations that are developed. One of the most well-known demographic cohorts is the baby boomers, born between 1946 and 1964. This generation is characterized by its large size and significant spending power, and has had a significant impact on the economy and society. As baby boomers have aged, they have become increasingly interested in products and services that cater to their specific needs and preferences, such as health care and retirement products. Another demographic cohort is the generation X, born between 1965 and 1980, who are often characterized as independent and self-reliant, and have different values and attitudes towards work and family than the baby boomers. They tend to have a more realistic outlook on lif

Classic Ideas: Caroma Dual Flush Toilet

Australia has a problem with droughts, particularly in the eastern states. One of the major contributors to water wastage in households is the use of toilets, with around 60% of household water usage being used for flushing. In response to this problem, the Australian government approached the bathroom fixtures company Caroma with a challenge: to design a new toilet that would significantly reduce the amount of water wastage. Caroma's solution was the Dual Flush toilet, invented by Bruce Thompson. This innovative toilet design allows users to choose between two flushing options: a full flush for solid waste and a reduced flush for liquid waste. This simple but effective change has helped to significantly reduce water wastage in households across Australia. In addition to the dual flush function, Caroma's toilets also feature other water-saving features such as low-flow cisterns and efficient flushing mechanisms. These innovations have helped the company to become a leader in su

Moonshot Ideas and the Great Resignation

A  moonshot  idea is a highly ambitious and innovative concept that aims to achieve a significant breakthrough or make a radical change. In contrast, an incremental idea is a more modest proposal that aims to make small, gradual improvements to an existing product, process, or system.  Moonshot ideas and projects are innovative, ambitious, and often risky ventures that aim to make significant progress or achieve a major breakthrough in a particular field. These projects often involve developing new technologies or approaches that have the potential to solve major global challenges or significantly improve existing systems and processes. Some examples of moonshot ideas and projects include: Space exploration: Projects that aim to send humans to other planets or establish permanent settlements on other celestial bodies. Examples include NASA's Artemis program, which aims to return humans to the Moon by 2024, and SpaceX's plans to colonize Mars. Artificial intelligence: Projects t

Classic Ideas: The Vacuum Cleaner

The vacuum cleaner dates back to the mid-19th century, when Melville Bissell, a furniture dealer in Grand Rapids, Michigan, invented the carpet sweeper to help his wife clean their store. Bissell's carpet sweeper was a simple, hand-powered device that used a rotating brush to sweep dirt and debris off of carpets. However, it was not until the late 19th century that the vacuum cleaner, as we know it today, was invented. James Spangler , a janitor from Ohio, is credited with inventing the first practical vacuum cleaner in 1907. Spangler's vacuum cleaner was powered by a small electric motor and used a bag to collect dirt and debris. Spangler was granted a patent for his invention, US Patent No. 889,823 , on June 2, 1908, and it became the foundation for the development of future vacuum cleaners. However, Spangler was not an effective businessman and was unable to successfully market his invention.  In 1908, Herbert Hoover, a cousin of Spangler's wife, bought the patent for Sp

Subliminal Marketing

Subliminal marketing refers to the practice of including hidden or disguised messages in advertising or other forms of media that are intended to influence the behavior or attitudes of the audience at a subconscious level. These messages can take many forms, such as images, sounds, or text that is presented quickly or at a low volume. One of the most famous examples of alleged subliminal advertising is the case of a movie theater in the 1950s that was said to have flashed the message "Drink Coca-Cola" on the screen during a film at a rate too fast for the viewer to consciously perceive it. This example, which was never confirmed to be true, led to a great deal of public concern and controversy over the use of subliminal messaging in advertising. It is important to note that scientific evidence for the effectiveness of subliminal marketing is limited. Most studies have found that subliminal messages are not powerful enough to have a measurable impact on consumer behavior. Som

Innovation Learning

Innovation learning is a process that involves acquiring new knowledge, skills, and perspectives in order to generate and implement new ideas. The goal of innovation learning is to help individuals and organizations become more adaptive and innovative in their thinking and problem-solving. Role of Unlearning Unlearning refers to the process of shedding previously acquired knowledge, skills or habits in order to make room for new ideas, perspectives or ways of thinking. In the context of innovation, unlearning plays an important role in allowing individuals and organizations to adapt to new challenges, technologies and opportunities. Innovation often requires individuals and organizations to think differently, challenge the status quo and question long-held assumptions. However, these assumptions and prior knowledge that were once useful, can become a barrier to innovation if they are no longer relevant or accurate. Unlearning allows individuals to let go of these old ideas and to open

Beetlux™: AI Enabled Ideation for Beetle Inspired Lighting Brand

By  Tojin T. Eapen In this article, we will detail the process of using text-to-image models to develop concept lighting products for Beetlux™, a concept brand inspired by the characteristics of beetles. Beetles, along with weevils, belong to the order Coleoptera , which is the largest order in the class Insecta, constituting 25% (350,000 – 400,000) of all species. Beetles are characterized by their hard exoskeleton and hard forewings called elytra. Some scientists believe that the design of artificial beetles is the holy grail of biomimicry engineering . Beetles have also been a source of inspiration for the development of bioinspired lighting systems . One well-known example is the firefly, a beetle belonging to the family Lampyridae , which produces light through a process known as bioluminescence . The light-emitting protein, luciferin , and the enzyme luciferase are responsible for producing the light. Scientists have studied these compounds and have been able to replicate the pro


Heuristics are problem-solving strategies that involve using simplifying shortcuts or rules of thumb to make decisions quickly and efficiently. They are often used in situations where the decision-maker is faced with a complex problem and time is limited, or where the decision-maker lacks information or expertise. Heuristics can be divided into two main categories: algorithmic heuristics and adaptive heuristics. Algorithmic heuristics are predefined strategies or procedures that are followed step by step to solve a problem. They are often used in situations where the problem structure is well-defined and the decision-maker has a good understanding of the problem. Examples of algorithmic heuristics include the greedy algorithm and the simplex algorithm. Adaptive heuristics , on the other hand, are strategies that are tailored to the specific problem at hand. They are often used in situations where the problem structure is not well-defined and the decision-maker has limited information

History of Artificial Intelligence

Artificial intelligence (AI) is the simulation of human intelligence processes by machines, especially computer systems. These processes include learning (the acquisition of information and rules for using the information), reasoning (using the rules to reach approximate or definite conclusions), and self-correction.  One of the key figures in the early development of AI was Alan Turing, who proposed the " Turing Test " as a measure of a machine's ability to demonstrate intelligent behavior that is indistinguishable from that of a human. Another key figure was  John McCarthy , who coined the term "Artificial Intelligence" and proposed the development of "programs that can think." Other notable individuals include Marvin Minsky, Claude Shannon,  Norbert Wiener, Herbert Simon, Allen Newell, David Marr, Geoffrey Hinton Yann LeCun, Yoshua Bengio and Demis Hassabis. History of Artificial Intelligence The history of AI can be traced back to ancient Greece,