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Tortool: AI Product Ideation for Tortoise Inspired Stools

By Tojin T. Eapen

In this project, we utilized state-of-the-art text-to-image generation models to develop design concepts for "Tortools", a collection of stools that take inspiration from the physical characteristics and design elements of tortoises. The goal of this project was to explore the capabilities of these models in creating unique and functional designs that blend the natural form of tortoises with modern furniture aesthetics. 

Tortool: AI Product Ideation for Tortoise Inspired Stools

Turtles have been a source of inspiration for many different types of products, from fashion and home decor to children's toys and educational materials. One of the most popular ways that turtles have been used as inspiration is in the creation of fashion and accessories. 

Turtle-inspired jewelry, such as turtle necklaces and turtle earrings, are popular among people who want to show off their love for these adorable animals. Turtle-inspired clothing, such as turtle-print t-shirts, turtle-patterned leggings and turtle-inspired bags, also exist and can be found in many shops. Turtles have also inspired the design of cabins, pills, and amphibious robots.

We employed Stable Diffusion, a generative AI model, to quickly generate a diverse range of original and imaginative designs. By providing various prompts as inputs, we were able to quickly produce a variety of concepts for our Tortool project, including the 20 designs showcased below. 

Tortool: AI Product Ideation for Tortoise Inspired Stools

This post is part of a series of articles on the use of generative AI for bioinspired product ideation. The use of AI for product concept generation allows for the quick creation of many potentially novel designs, which could then be evaluated and refined to select the most promising concepts to move to the next stage of the product development process.

To learn how leading Fortune Global 500 companies such as ABB, Bosch, Google, Samsung, and NetApp have used Innomantra's Functional Innovation Methodology to turbocharge their idea management process, schedule a meeting today at