Function Follows Form in AI-Enabled Product Ideation
Atypical designs generated by generative AI models that challenge the status quo can be valuable inputs during the early stages of new product development. These designs can inspire designers to think beyond their preconceptions of what is possible or desirable in a product, both in terms of form and function. An unusual or atypical form can encourage designers to consider the potential benefits of this novel design. This approach, which can be referred to as "function follows form," can help overcome biases such as design fixation, functional fixedness, and the Einstellung effect, where previous experience can prevent new ideas from emerging. This can lead to creative solutions that may not have been discovered using a more traditional "form follows function" approach, where the functions are determined first, and the form is designed to accommodate them.
This post is part of a series of articles on the use of generative AI for bioinspired product ideation. The use of AI for product concept generation allows for the quick creation of many potentially novel designs, which could then be evaluated and refined to select the most promising concepts to move to the next stage of the product development process.
To learn how leading Fortune Global 500 companies such as ABB, Bosch, Google, Samsung, and NetApp have used Innomantra's Functional Innovation Methodology to turbocharge their idea management process, schedule a meeting today at calendly.com/innomantra.
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