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Squar: AI Enabled Ideation for Squirrel Inspired Jars

By Tojin T. Eapen

In this post, we describe how we generated design concepts for a new product called "Squars." These are jar-like containers that are shaped like squares and are intended to be used for storing nuts. The inspiration for the design comes from squirrels, which are known for their ability to collect and store large quantities of nuts.

Squirrels are often used as inspiration for futuristic products in the field of robotics. Their agility and ability to navigate complex environments have led to the development of robots with similar capabilities. Researchers have also used the design of squirrel tail to develop a bioinspired robotic tail that can help stabilize robots while crossing rough terrain. 

Squar: AI Enabled Ideation for Squirrel Inspired Jars

Our objective was to create interesting-looking Squar-jars that looked like they were storehouses for squirrels. The prompts we used resulted in several novel design concepts demonstrating the feasibility of using text-to-image models early in the idea generation process. The collage below shows some of our favorite Squar-jar designs.

Squar: AI Enabled Ideation for Squirrel Inspired Jars

These designs can be used as part of a Generative AI Business (GAIB) where a company would display several of these designs on its website, allowing customers to vote for their favorite designs. The top design would then be quickly manufactured and sold as a limited edition product. This approach could be an effective way to generate a high volume of unique and interesting designs while also utilizing the collective tastes and preferences of a large group of people. 

This post is part of a series of articles on the use of generative AI for bioinspired product ideation. The use of AI for product concept generation allows for the quick creation of many potentially novel designs, which could then be evaluated and refined to select the most promising concepts to move to the next stage of the product development process.

To learn how leading Fortune Global 500 companies such as ABB, Bosch, Google, Samsung, and NetApp have used Innomantra's Functional Innovation Methodology to turbocharge their idea management process, schedule a meeting today at


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