We used advanced text-to-image generation techniques to create designs for "Raytoor," a concept brand of electric scooters inspired by the Manta ray.
The goal of this project was to assess the capabilities of generative AI models in producing novel and appealing visual designs for Raytoor scooters that are both visually and functionally appealing. Our prompts yielded a vast array of designs, which effectively demonstrated the potential of utilizing text-to-image models during the initial stages of developing new products, particularly for consumer products where a distinct visual aesthetic is a crucial aspect of its appeal. Some of the concepts, such as the one below using Midjourney were highly novel designs that appeared to be limited in their commercial viability.
The collage below showcases a selection of the more typical-looking Raytoor product concepts that we generated using Stable Diffusion. These designs appeared more feasible, however, it is unclear to us how novel these designs are relative to products currently available in the market.
This post is part of a series of articles on the use of generative AI for bioinspired product ideation. The use of AI for product concept generation allows for the quick creation of many potentially novel designs, which could then be evaluated and refined to select the most promising concepts to move to the next stage of the product development process.
To learn how leading Fortune Global 500 companies such as ABB, Bosch, Google, Samsung, and NetApp have used Innomantra's Functional Innovation Methodology to turbocharge their idea management process, schedule a meeting today at calendly.com/innomantra.