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Porush: AI Product Ideation for Porcupine Inspired Brushes

By Tojin T. Eapen

In this project, we employed state-of-the-art text-to-image generation models to generate design concepts for "Porush", a line of hairbrushes that take inspiration from the physical characteristics of porcupines, particularly their spines or quills. 

Porush: AI Product Ideation for Porcupine Inspired Brushes

The goal of this project was to explore the capabilities of these models in creating unique designs that seamlessly blend the appearance of porcupine quills with the functionality of a hairbrush. It's worth noting that this idea is not new in any way, as Native American tribes have used porcupine quills to make hairbrushes for centuries. Here is a collage of the most interesting designs we generated.

Porush: AI Product Ideation for Porcupine Inspired Brushes

The idea of a porcupine-inspired hairbrush is creatively intriguing as it is both sensible and confrontational at the same time. On one hand, the spines of the porcupine form a natural analogy to the fibers of a hairbrush. However, the spines are meant to be painful to those who come in contact with them, whereas for a hairbrush, the bristles are expected to be soft and painless. Thus, a hairbrush with extra-soft bristles in the appearance of porcupine spines would be surprising and pleasing to the observer. 

This post is part of a series of articles on the use of generative AI for bioinspired product ideation. The use of AI for product concept generation allows for the quick creation of many potentially novel designs, which could then be evaluated and refined to select the most promising concepts to move to the next stage of the product development process.

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