In this project, we employed advanced text-to-image generation techniques to generate design concepts for "Penggle", a line of concept water bottles that draw inspiration from the appearance of penguins.
Our objective was to investigate the feasibility of creating distinct Penggle bottles that seamlessly combine the natural form of a penguin with the typical form of a water bottle. The result was a series of unique and creative design concepts that showcased the potential of text-to-image generation models in product design and new product ideation process. Some of the designs which we found interesting and potentially marketable are shown in the below collage.
These designs can be used as part of a Generative AI Business (GAIB) where a company would display several of these designs on its website, allowing customers to vote for their favorite designs. The top design would then be quickly manufactured and sold as a limited edition product. This approach could be an effective way to generate a high volume of unique and interesting designs while also utilizing the collective tastes and preferences of a large group of people.
This post is part of a series of articles on the use of generative AI for bioinspired product ideation. The use of AI for product concept generation allows for the quick creation of many potentially novel designs, which could then be evaluated and refined to select the most promising concepts to move to the next stage of the product development process.