By Tojin T. Eapen
In this project, we used generative AI tools to design a line of concept beds called "Pandabodes," which were inspired by the appearance and characteristics of pandas. Our objective is to better understand how AI tools can support organizations in the process of generating product ideas.

The prompt we gave the text-to-image model for the creation of Pandabodes was: "A bed in the shape of a giant panda, made of bamboo with a soft white and black faux fur cover. The headboard is shaped like a panda face, with round ears, a small black nose, and big black eyes. The bed also includes a set of panda-shaped throw pillows and a matching duvet cover with a white and black panda print. The bed is surrounded by a cozy bedroom setting, with a nightstand and lamp next to it, and a window with a view of a peaceful outdoor scene." This prompt was first used to generate the below designs for panda-inspired bids using Midjourney. While the images depicted in this context are highly realistic, they do not present any particularly novel visual features or appearances in regards to the bed.

We utilized the text-to-image tool Stable Diffusion to generate a diverse range of design concepts for our Pandabed product. Although the appearance of the concepts generated using Stable Diffusion was not as visually appealing as those generated using Midjourney, we were able to produce a large number of novel designs. From these designs, we selected approximately 100 that either had an interesting visual appearance or featured a novel functional feature. After careful review, we narrowed our selection down to 20 designs that we believe have the greatest potential for future development and marketing.
Pandabode Design Concept #20
Pandabode Design Concept #19
Pandabode Design Concept #18
Pandabode Design Concept #17
Pandabode Design Concept #16
Pandabode Design Concept #15
Pandabode Design Concept #14
Pandabode Design Concept #13
Pandabode Design Concept #12
Pandabode Design Concept #11
Pandabode Design Concept #10
Pandabode Design Concept #9
Pandabode Design Concept #8
Pandabode Design Concept #7
Pandabode Design Concept #6
Pandabode Design Concept #5
Pandabode Design Concept #4
Pandabode Design Concept #3
Pandabode Design Concept #2
Pandabode Design Concept #1
This post is part of a series of articles on the use of
generative AI for bioinspired product ideation. The use of AI for product concept generation allows for the quick creation of many potentially novel designs, which could then be evaluated and refined to select the most promising concepts to move to the next stage of the product development process.
To learn how leading Fortune Global 500 companies such as ABB, Bosch, Google, Samsung, and NetApp have used Innomantra's Functional Innovation Methodology to turbocharge their idea management process, schedule a meeting today at calendly.com/innomantra.
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