The birds-of-paradise are a group of about 39 species of brightly colored birds found in New Guinea and nearby islands. These birds are known for their elaborate courtship displays and colorful plumage. We utilized AI tools such as chatGPT and Stable Diffusion to generate T-Shirts called Paradiso, whose appearance is inspired by birds-of-paradise. The goal of this project was to explore how AI can be effectively used in the product ideation process.
Inspired by Birds-of-Paradise
The colors of the birds-of-paradise can vary widely, with many species featuring a combination of bright red, orange, yellow, blue, and green feathers. The males of many species have particularly striking plumage, with long, flowing tail feathers and other distinctive features such as brightly colored head plumes or breast shields. Many of the birds-of-paradise have glossy, iridescent feathers that shimmer in the sunlight, and their striking colors and patterns are used to attract mates and establish dominance within their social groups.
Illustration of a Bird-of-Paradise (Image Credit: Karen Arnold)
Generating Product Design Concepts
To begin, we utilized chatGPT to generate descriptions of product concepts. These descriptions were then used as prompts for the text-to-image converter, which created visual representations of the Paradisos based on the provided descriptions. This allowed us to systematically generate a wide range of T-shirt designs for analysis and evaluation.
The prompt we provided for the creation of Paradisos was as follows: "Create a realistic image of a t-shirt design featuring a pattern and color scheme of the t-shirt inspired by the vibrant plumage of the bird-of-paradise. The design of the t-shirt should accurately reflect the bright and bold colors of the bird, as well as the intricate patterns and shapes of its feathers. Consider how the t-shirt design could incorporate elements of the bird's natural habitat, such as tropical flowers or foliage, to further enhance the overall aesthetic."
This prompt was used to guide the AI in generating concepts that were both realistic and imaginative, providing us with a diverse range of T-Shirt concepts to evaluate. This prompt was used to generate the below designs for Paradiso t-shirts using Midjourney and Stable Diffusion.
After carefully examining hundreds of AI-generated t-shirt designs, we have compiled a list of our 33 top Paradiso designs. Our selection process included evaluating various factors such as appearance and overall appeal.